Niusha Zamanipour

The western advertising boom of the 1950’s employed sexist beliefs to sell to women. In the modern day, we see a new tactic employed to sell products: empowerment. Feminism in advertising, known as Femvertising, often feels inauthentic, vague, and pandered to. Not _______ Enough reflects on the relationship, thoughts, and feelings of Gen Z women and femme-identifying individuals towards the rising phenomena of Femvertising. Messages, media, and advertisers have a great power to shape our society, and now more than ever young women are challenging the new ideals that advertisers create with every generation. The institution of advertising has always assumed they know what women want and who they are. This project aims to challenge these ideals through acts of protest: taking physical space, showing real and diverse women, and amplifying their voices.