The Row Brand Analysis & Strategic Marketing: Developing Figurines

Jialing Weng

The Row is studied through brand analysis and strategic marketing, focusing on how understated luxury can be transformed into a new form of brand extension. It comprehensively depicts the visual and commercial language of the brand, covering brand positioning, retail strategies, fashion show analysis, promotional activities, and market research.

Based on this study, the project proposes the concept of “The Row Family”, which is based on the character image, to adapt to the Asian market. Through touch, story-telling, and the use of exquisite materials, the project explores how the The Row brand can enhance emotional connection and cultural influence while maintaining its understated and unique brand characteristics.

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ABOUT THE DESIGNER

Jialing Weng

Jialing Weng is a student majoring in Fashion Management (Fashion Marketing). She focuses on the relationship between brand strategy, consumer perception, and visual communication. Her practice is based on brand research, integrating market analysis, brand positioning, and creative expression to explore how brands can establish consistent and emotionally connected experiences across different media.
In terms of the creative approach, she emphasizes the process from commercial logic to design translation, integrating research, analysis and practice, to extend the brand value into perceptible visual and product expressions, and strives to establish a balance between rational strategies and emotional experiences.

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