Aloya Events

Kyra Mediratta

Aloya Events is a self-developed brand proposal exploring immersive fashion event design through the lens of storytelling, sustainability, and strategic planning. Informed by both professional experience and speculative future projects, the work investigates how intentional design can reshape the relationship between audiences and curated spaces. My capstone is realized through two integrated components: a comprehensive brand identity system and a proposed customer facing website. Together, they articulate the brand’s ethos, visual language, and commitment to low-impact practices while translating research into an accessible public platform. This project presents a vision for fashion events that balance innovation with responsibility, and creativity with purpose.

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ABOUT THE DESIGNER

Kyra Mediratta

Kyra Mediratta is an aspiring event professional whose work is shaped by hands-on experience in fashion and event production. With a foundation in both fashion communication and marketing, she approaches events with a balance of creative direction and strategic planning, allowing her to successfully develop and execute all elements of a project.

Her experience spans across fashion shows, intimate gatherings and community-focused initiatives, giving her a well-rounded understanding of how to adapt across different scales and audiences. Through working in a variety of roles within small and large teams, she has developed strong skills in coordination, leadership, communication, and translating creative ideas into cohesive, real-world outcomes.

Kyra is especially drawn to the fast-paced, constantly evolving nature of event production, and thrives in the behind-the-scenes process to help multiple moving parts come together seamlessly. She is passionate about building immersive, intentional environments that not only reflect a clear vision but also create engaging and memorable experiences for audiences.

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