ESTAFA By Mariam Mostafa

Ehtwaa

Estafa is a Modest brand that embraces the understanding of a grounded oneself—embracing that one’s strengths and limitations form a balanced whole. “ Ehtwaa”, is about creating space for elegance to flourish within boundaries, where mystery feels inviting rather than restrictive. It’s not about limiting freedom, but shaping it—giving it form so it can thrive. Ehtwaa – in Arabic translates to Containment. It is the balance between restraint and expression, allowing each element to shine without overpowering. When someone wears Ehtwaa, they are deeply in tune with themselves, allowing them to navigate life with poise and resilience. It’s a strength that comes from within, marked by an understanding of one’s values and boundaries, enabling one to move through the world with clarity and purpose.

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Media

A digital illustration for the modest fashion brand "Estafa" and its collection "Ehtwaa." The illustration features figures dressed in elegant, structured garments in a muted, earthy color palette of rich burgundy, warm browns, and dark navy. The designs incorporate flowing silhouettes, layered fabrics, and intricate detailing, reflecting a balance between restraint and expression. Some pieces feature draped elements, and subtle embellishments, evoking a sense of mystery and refinement. The collection embodies the concept of "containment" (Ehtwaa in Arabic), creating space for elegance within boundaries, allowing the wearer to move with grace, strength, and self-awareness. The background is a neutral tone, emphasizing the depth and sophistication of the garments.
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