Tourani brand will successfully combine streetwear and utilitarian wear, providing unique oversized silhouettes that are focused on comfort and utility. Tourani will elevate the concept of upcycling by using old fabrics combined with new fabrics to form simple and special ready to wear pieces, inspired by the nostalgia one feels for camping trips or other outdoor activities. Freedom Without Restraint, the collection callsign brings the vision to words, where Tourani pieces will allow each wearer to feel free in their clothes, while representing themselves within their style, but ensuring each piece is useful in their day to day.