It Was Never Just Clothes

Gazelle Dhillon

This project explores fashion as a reflection of identity through subcultures such as punk, emo, goth, skater and rave. Blending street photography with directed studio imagery, it moves between documentation and construction. It considers alternative style as something lived rather than performed, focusing on how people use clothing to take up space, communicate belonging and feel like themselves even when that clashes with what’s considered normal.

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ABOUT THE DESIGNER

Gazelle Dhillon

Toronto-based designer and creative working across creative direction, styling and editorial design. I draw from underground culture, focusing on raw energy and real people. I am interested in identity and creating work that feels honest and intentional.

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